Successful social marketing translates into profits for K-pop acts | The Jakarta Post

See on Scoop.itWuxia

Kim Yoon-mi reveals the role that social media plays in the spread of K-pop, especially its use by Korean agencies, and fans.   

 

This makes sense.  Because international fans do not have access to Kpop directly from Korea, the internet fostered the kind of fan activity that increased the popularity of Kpop worldwide.  Kim also points to how this translates into profits for the agencies and their artists, which counters the conventional wisdom that such activiites diminish profits.

See on www.thejakartapost.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s