This article not only shows the international spread of K-pop, but how it introduces fans to other elmeents of Korean culture. While some critics argue that the cultures in Hallyu wave culltural production are indistinct, many people are drawn to Hallyu precisely because of Korean culture.
For example, the fact that Kpop songs have both English and Korean lyrics drives many people to learn Korean. Watching a Kdrama may spark in interest in how Koreans live. Unlike other cultural movements, Hallyu enjoys support from the Korean government in teh form of the Korean Tourism Organization. At the same time, the supply is clearly impacted by demand by international audiences.
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