
“Viva” is a track from TVXQ’s 2012 Catch Me album.
Image: 1
Video: Oumae24. “TVXQ – Viva.” YouTube. 23 Sept 2012. https://youtu.be/a4WZ4NcYde0, (8 Jan 2017).
“Viva” is a track from TVXQ’s 2012 Catch Me album.
Image: 1
Video: Oumae24. “TVXQ – Viva.” YouTube. 23 Sept 2012. https://youtu.be/a4WZ4NcYde0, (8 Jan 2017).
Super Junior‘s “Sorry Sorry” is, but “Sorry Sorry The Answer” is not. f(x)‘s “Nu Abo” is, but “Beautiful Goodbye” is not. TVXQ‘s “Mirotic” is, “Before U Go” is not, and who knows what’s going on with “Something.” Some want to equate popular K-pop music with dance music, but they may be surprised by the variety in the music produced by idols.
Because idols make up so much of popular K-pop, many equate their music with dance music. Park Si Soo refers to a National Assembly report that described 82% of the tracks on the Gaon Music Chart as “idol music.” According to Park, critics seem to equate “idol music” with dance music because K-pop is “dominated by hook-heavy dance music or ‘idol music.'”
Academics believe the popularity of “idol music” contributes to the homogenization of K-pop, causing all the music to sound the same. Solee I. Shin and Lanu Kim examined the top 20 songs published by Melon Music, an online music service in Korea, from 1988 to 2012 and found “a sizeable presence of dance and hip-hop music in the early to mid-1990s.”
Both journalists and academics limit the kinds of music associated with K-pop idols and equate it with dance music. Dance music is music designed to make people dance, and the beat is crucial. Mark J. Butler argues that “rhythm. . . is the raison d’être of electronic dance music” (4). But that does not mean that all dance music sounds the same: “There is an astonishing array of rhythmic diversity beyond the beat. . . . fans, musicians and critics [claim] that all of the myriad genres of dance music have the same meter (4/4) which they tend to link, through implicit or explicit comparisons, to perceived notions of simplicity” (5).
All dance music is not the same. Super Junior’s “Bonamana” is not the same as House Rulez‘s “Reset,” even though both may be considered dance songs because they share the “four on the floor” rhythm. “Bonamana” is the type of dance song that Super Junior is known for, but it contains standard elements of popular song, including lyrics, verses and a chorus. “Reset” is quintessential electronic dance music (EDM): “Most of [EDM’s] genres contain no consistent verbal components [or lyrics]” and are “created by synthesizers and drum machines rather than ‘real’ instruments” (11).
A comparison of songs by idols reveal differences. BigBang‘s “Fantastic Baby” sounds different from Infinite’s “Hands Up,” but both are dance songs. This is the case even with songs by the same artist. While Super Junior songs may reflect the trademark “Super Junior funky style,” “Bonamana” sounds different from “SPY.” “Bonamana”‘s rhythm stands out, while “SPY” features thick orchestration where horns are central.
In addition, music produced by idols goes beyond dance music: “There are many critics who are reluctant to define idol music as a genre, citing a lack distinctive musical identity. They insist idol music is like a “spaghetti bowl” in which various music genres including dance, hip-hop, rap and R&B are all mixed up in one category” (Park).
While charts tell us about popularity based on sales, listening to the music on albums reveals far more variety. A consideration of SM Entertainment (SME) artists show a variety of musical styles. With the largest roster of idols, SME is often cited as a primary producer of “idol music”: “‘SM style music’ was gradually defined as electronic-based, fast-beat, and strong with memorable lyrics with repeating ‘hooks'” (Shin and Kim).
It’s clear that SM has its share of idols producing dance music. As the first paragraph shows, artists such as Super Junior, TVXQ, f(x) as well as SHINee and EXO have their share of dance tracks. However, these groups release albums with songs that go beyond dance music.
Super Junior has had great success with dance tracks like “Sorry Sorry,” “Bonamana,” “Mr. Simple,” and “SPY.” However, the group’s albums feature other kinds of songs. “Good Friends (어느새 우린)” is not a dance track. It feels more like a throwback track to the 1970s with its use of horns and organs. “Memories” is a song with a slower tempo. “Sorry Sorry The Answer” is an old-school R&B ballad that focuses on vocals:
The same can be said of TVXQ. We all know TVXQ for their dance tracks, such as “Mirotic” and “Humanoids.” But the group also has a reputation for more pop-inspired fare like “Hug,” rock-influenced songs like “Tri-Angle” and “Athena,” and slower songs like “I Swear” and “Honey Funny Bunny.”
If we take a look at deeper cuts on SHINee’s albums, we see there are different kinds of songs that go beyond the dance fare like “Lucifer” and “Dream Girl.” SHINee fans always look forward to R&B-inspired songs such as “Excuse Me Miss” and “Symptoms.” But they often have surprises as well, like the acoustic track “Honesty.”
These songs are not only included on albums, they are also featured in set lists when groups tour, suggesting that they are just as important as promotional dance tracks. The set-list for Super Junior’s Super Show 4 includes “Good Friends” and Super Junior’s Super Show 5‘s setlist features an acoustic medley that includes “Memories.” TVXQ includes “Tri-angle” and “Honey Funny Bunny” in its setlist. “Honesty” appears on the setlist for SHINee’s performances at SM Town Week.
Music made by idols runs the gamut. In fact, it is the reason why fans like it. Instead of making assumptions, just listen to the music.
Image
“Electrifying Super Show.” Seoul Rhythms. 28 Feb. 2012. Web. 14 Jan 2014.
Video
“Super Junior(슈퍼주니어) _ SORRY, SORRY – ANSWER _ MusicVideo.” sment. YouTube. 10 Dec 2009. Web. 9 Jan 2014.
“SUPER JUNIOR 슈퍼주니어 _SPY_MUSIC VIDEO.” SMTOWN. YouTube. 12 Aug 2012. Web. 15 Jan 2014.
“TVXQ – I Swear.” Oumae24. YouTube. 23 Sept 2012. Web. 14 Jan. 2014.
“07 늘 그 자리에 (Honesty) – SHINee (Sherlock).” AmberInJapan. YouTube. 18 Mar 2012. Web. 15 Jan 2014.
“하우스 룰즈 (House Rulez) – Reset (With 안지석).” 3cinquesette. YouTube. 3 Aug 2012. Web. 15 Jan 2014.
Sources
Butler, Mark J. Unlocking the Groove: Rythym, Meter, and Musical Design in Electronic Dance Music. Bloomington: Indiana University Press, 2006.
Shin, Solee I. and Lanu Kim. “Organizing K-pop: Emergence and Market Making of Large Korean Entertainment Houses, 1980-2010.” East Asia November, 2013. doi: 10.1007/s12140-013-9200-0.
Originally published on KPK: Kpop Kollective by CeeFu
If you keep with research on K-pop, you may be aware of the iFans: Mapping Kpop’s International Fandom project. The surveys that make up the qualitative studies seek to understand how the fandoms differ from one another and their relationship to the groups they support. K-pop fans know that the fandoms are unique. Because they have detailed knowledge of the groups they support, they provide a unique perspective on the appeal of their respective groups. Too often, commentators make assumptions about K-pop fans, while the iFans studies goes to the source: the fans.
Click here to read the rest!
Dance is a huge part of mainstream Kpop, and while many recognize the dances popularized by the groups and artists, few know the people behind them: the choreographers. Not only do choreographers impact Kpop through their routines, they also have an impact on fans as well.
Continue reading “Dancing in the Street: Choreography in Kpop”
Source: http://taicarmen.wordpress.com/category/the-role-of-the-dreamer-the-falseness-of-civilization/
Kpop is subject to a lot of criticism. A LOT. The most repeated charge against Kpop is that it is manufactured. But is that really true? Usually when critics level this charge, they make sweeping generalizations about the whole landscape of pop. In doing so, they perpetuate stereotypes about the lack of originality in Asian popular culture.
Read more at KPK: Kpop Kollective (originally published January 1, 2012)
Originally published on KPK: Kpop Kollective on January 1, 2012 by CeeFu
Kpop is subject to a lot of criticism. A LOT. The most repeated charge against Kpop is that it is manufactured. But is that really true? Usually when critics level this charge, they make sweeping generalizations about the whole landscape of pop. In doing so, they perpetuate stereotypes about the lack of originality in Asian popular culture.
It seems almost obligatory for anyone writing about Kpop to describe it as manufactured. Critics frequently focus on Kpop idol artists, who, in addition to making music, participate in other forms of entertainment, including variety shows and Kdramas, fashion shoots, endorsements and commercial films. In some ways it make sense. Idol artists dominate Hallyu, and tend to be the most visible to audiences outside of Korea.
But critics tend to describe all Kpop artists as manufactured. In defining Kpop on About.com, Bill Lamb writes, “As Western influences grew in Korean pop, the concept of the manufactured pop band took root as well.” Renie of Seoulbeats, in pondering whether or not K-pop is too perfect, writes: “Of course this all goes back to how idols are trained and manufactured.” Lucy Williamson of BBC News states: “K-Pop is expensive to produce. The groups are highly manufactured, and can require a team of managers, choreographers and wardrobe assistants, as well as years of singing lessons, dance training, accommodation and living expenses.”
These writers are not wholly wrong. Let’s be real. Given the number of Kpop groups in circulation and the kind of profits that can be made from even a moderately successful group, it is naive to believe their promotion is not deliberate. However, instead of qualifying their statements, critics suggest that it applies to every idol and all members of an idol group. Critics rarely name the artists against whom they level the charge, thereby qualifying their statements. As a result, calling all Kpop artists manufactured has resulted in negative connotations. At the heart of Kpop beats an artificial heart. Because the description is repeated so often without any challenge, it has become accepted as fact.The widespread idea that all Kpop is manufactured is surely a case of wikiality, coined by Stephen Colbert as truth by consensus, where “all we need to do is convince a majority of people that some factoid is true.”
Just because everyone says that Kpop is manufactured does not make it true. In fact, there is a strong case to be made that all Kpop is not manufactured. What does “manufactured” mean, and what do people really mean when they say that Kpop is manufactured? The Oxford English Dictionary, the grandaddy of dictionaries of the English language, defines it this way:
1. a. Of an article, goods, etc.: produced from raw material, esp. for sale or trade; b. Chiefly depreciative. Of a literary work, a speech, etc.: produced in a mechanical or formulaic way, with little or no creativity, imagination, or originality.
2. Of a story, statement, etc.: fraudulently invented or produced; deliberately fabricated, false.
When writers routinely describe Kpop as “manufactured,” they mean primarily two things: that Kpop idols lack talent, and that the process that creates Kpop is artificial and fake.
To say that Kpop artists are manufactured suggests that the artists themselves lack talent, and in this way are “fraudulently invented or produced.” Renie suggests this when generalizing about idol trainees: “Trainees go in as a blank slate but come out as a product that can sing, dance, and sometimes act.” Similarly, Jangta makes a distinction between singers and entertainers using this spectre of fakeness: “Many mainstream K-pop groups today are actually strong at only three things. . . Unfortunately, singing isn’t one of them.” (Full disclosure: I am an assistant chief editor and editorial writer for hellokpop. Hey Jangta! :))
But is this true? Most people would agree that you cannot fake good singing. There is more than enough evidence to prove that many idols can, in fact, sing well. Because Korea still has a live radio culture, idols regularly sing on the radio, a place where they cannot rely on autotune or slick production tricks. I would imagine folk would regularly call in to complain about an idol’s inability to sing on the radio.
These aren’t even the hardcore idols singers, like Junsu of JYJ (formerly of TVXQ!), Yesung of Super Junior and Heo Young Saeng of SS501, individuals known for their voices. But wait, you may say, “Every group can luck up and have one person who can sing, but the others are just filler.” Are they? What do we make of groups that can harmonize, which suggests that all of them can sing?
The point here is that the sweeping generalization that all Kpop idols lack talent is contradicted by the actual landscape of Kpop.
To say that Kpop is manufactured also suggests that the music and the process that creates it lack “creativity, imagination or originality” and is therefore “artificial.” Such music is created through a process that is “mechanical or formulaic” because it is “produced. . . for sale or trade.” Renie writes, “It irks me that the industry thinks idols can be formulated as if they are some sort of math problem.” In a review of a review of an article, IATFB suggests that the basis of the comparison of Kpop groups and American pop groups like *NSYNC and Backstreet Boys rests on, “a corporate-vetted, manufactured sound.” These statements suggest that the people who are involved in the production of Kpop are also talentless hacks who produce sucky music and janky dance routines.
But does a deliberate process of training individuals to sing and dance equal artificiality? Let’s explore one of the first “manufactured” groups on the planet: The Monkees. In 1965, two producers wanted to capitalize on the popularity of The Beatles by creating a television series about a rock and roll group. When they couldn’t find a group to star in the series, they made one. They cast four guys: two musicians (Michael Nesmith and Peter Tork), a singer (Davy Jones) and a guitarist (Micky Dolenz). However, in need a drummer, they trained Dolenz to play drums. While they played their instruments on tour, they did not play on the albums.
Sound familiar? Here’s the thing: these guys were not just picked for their good looks or their charisma. They had talent, but more importantly, the artistic team behind them, the writers and composers of their songs, also had talent. Some of their biggest hits were written by people whose talent credentials were hard to question. For example, Neil Diamond, inducted into the Rock and Roll Hall of Fame in 2011, wrote I’m A Believer. The people who played the instruments on their albums were veteran musicians. Just because the process by which a group is created is deliberately designed to be commercial does not mean that the actual music and those who create it are fake.
Similarly, the creative people behind Kpop idols are talented, even as they produce music made for commercial consumption (which is no different from any other pop music artist, I might add). While we were mesmerized by the members of Super Junior in the intro to the Mr. Simple video, has anyone wondered who sings that jazzy intro? Because it’s not anyone in Super Junior:
That is Yoo Young Jin. Most people don’t know who he is, but he is the man responsible in some way for nearly every hit by artists of SM Entertainment, and, a talented singer in his own right. Have you heard Young Jin sing? Would a person who can sing himself produce lots of people who can’t sing? Would he deliberately make his own albums suck? No, because that does not make sense.
What about the choreographers? Jangta refers to the “easy-to-do” dance moves of Kpop artists. This is not easy:
I can’t do this, and I’m willing to bet most of you can’t either. Ask a dance cover team if these are easy moves. These moves do not make themselves. They are the product of trained choreographers, and one of the best known is Rino Nakasone. Nakasone, along with Sim Jaewon, are responsible for the choreography of both of these routines. Before choreographing for SME, Nakasone was a principal dancer working with Janet Jackson and Gwen Stefani and a choreographer for Britney Spears.
So what? Stating that Kpop is manufactured takes away agency from those who produce it (most of whom are Asian) and contributes to the larger misconception that Asian culture is mere an imitation of other (read Western) cultures.
Most people would have you believe that idols have no agency. Renie seems to believe they are automatons who just do what they are told. But let me get a little philosophical on you. Antonio Gramsci, an Italian philosopher, talks about hegemony, where dominance occurs as the result of consent, meaning that those who have less power are not just forced or coerced into their positions. Just because you may not have a lot of power does not mean you don’t have any power. Your consent is needed by those who have more power than you.
In relation to Kpop idols, they give their consent by participating in the Kpop business, but they also get something out of it. They are not mindless automatons. For every story you hear about an idol suing their company, there are untold stories of idols traveling around the world, learning new languages, learning to write and produce music, receiving royalties from the songs they write and generally having experiences they would not otherwise have. It is too simplistic to say that Kpop idols just do what they are told.
To repeatedly say that Kpop idols do not have agency participates in a long-standing discourse that says Asians do not have agency. Any Chinese, Japanese or Korean history course can tell you about the repeated incursions by Western powers as well as other Asian powers, but I’ve found no better illustration of this than Bruce Lee‘s iconic scene in Fist of Fury, where he insists that China is not “the sick man of Asia.”
To repeatedly say that Kpop is mere imitation perpetuates the idea that any form of Asian popular culture, particularly those that are very successful, is merely imitative. Richard Delgado and Jean Stefancic write that success among Asian cultures has been explained in negative terms before. Asians are described as “chameleons who, with no culture of their own, take on the cultural coloration of the society around them. . . . The negative aspect of this stereotype is not the purported adaptability, which could be considered a positive trait. Rather, it is the specific form of that adaptation, which is described as purely imitative with no creative component. . . . Asians. . . have similarly been described as imitative and without a culture of their own” (581-581). When Nakasone is a principal dancer with Janet Jackson or Gwen Stefani, or choreographing for Britney Spears, it’s all cool, but when she choreographs Lucifer for SHINee or Keep Your Head Down for TVXQ!, her moves suddenly become robotic. Why? Because the dancers are Asian?
Kpop needs as much critical attention as it can get. But, it’s problematic when it comes in the form of generalized statements that perpetuate erroneous notions about Kpop in particular, and Asian popular culture in general. More nuanced critiques supported by concrete examples would go a long way to making the discussion more fruitful and enlarging the conversation on the impact of the success of Kpop on its quality.
So, Nabi has given you a pretty good overview of the book and our general observations of it. Chapter 2 includes Sun Jung’s reading of the masculinity represented by Bae Yong Joon. We here at KPK have pretty strong opinions because most of the time, we are fairly confident in what we’re talking about. This is the reason why I’m not going to talk about Sun Jung’s analysis of Bae Yong Joon. I haven’t seen Winter Sonata, so I can’t tell say anything about her reading of the way “middle-aged Japanese women” (her phrase) read Bae Yong Joon’s masculinity.
But that’s doesn’t mean I don’t have things to say about this chapter, because she talks about more than Bae Yong Joon…..
Read more here at KPK: Kpop Kollective.com (originally published on July 22, 2011)
Hey shorty…It’s me (Kpop)
I gotta tell you something
It’s about us
I’ve been seeing other people
Millions of other people, around the world
I really think this is gonna work out baby
I’m not sorry
–KPK’s Reimagining of Eric’s intro to Shinhwa’s Crazy
“You cannot understand Kpop unless you are Korean.”
Recently, I heard this statement, in more than one place, uttered by more than one person. Not only is this perception narrow-minded and old-fashioned, it does not reflect the international reality of Kpop.
Continue reading “Why I Do Kpop Even Though Chuckleheads Keep Giving Me The Side-Eye”
Sometimes when people talk about idols, they talk about them as if they were only products manufactured to make money, like an iPad. However, idols are people whose talents, abilities and popularity is based on more than a Korean agency’s manipulation.
Read more at hellokpop.com (Originally published on September 12, 2011)
Fangirls.
Some people say it like it’s a bad word. All too often, I find people saying condescending things about Kpop fans, assuming that they are all 12-year-old girls. They deserve respect, and so do the other fans of Kpop that people do not recognize.
Read more at hellokpop.com (Originally published on August 29, 2011)
Everybody wants to know: can Kpop succeed in the United States? Well, that depends on your definition of success. In order to enter the mainstream American music scene, Kpop would have to change so much that it would become unrecognizable to current fans. But, if Kpop remained an underground phenomenon in the United States, it could be successful without compromising its identity.
Read more at hellokpop.com (Originally published on August 16, 2011)
Originally published on July 30, 2011 on KPK: Kpop Kollective by CeeFu
Hey shorty…It’s me (Kpop)
I gotta tell you something
It’s about us
I’ve been seeing other people
Millions of other people, around the world
I really think this is gonna work out baby
I’m not sorry
–KPK’s Reimagining of Eric’s intro to Shinhwa’s Crazy
“You cannot understand Kpop unless you are Korean.”
Recently, I heard this statement, in more than one place, uttered by more than one person. Not only is this perception narrow-minded and old-fashioned, it does not reflect the international reality of Kpop.
Let me start by saying one thing: this is not personal. This is not about Koreans. This is about this STATEMENT and IDEA about Korean popular culture. The love is overflowing here at KPK for Koreans, all things Korean and fans of all things Korean. So it’s only out of love that I say this: when people say that you have to be Korean to understand Kpop, my darlings, you are wrong. In the spirit of full disclosure, I should say that I am not Korean (I know, shocking!).
I have heard that you have to be Korean in order to understand Kpop from people who should know better: Korean academics. So part of this post has some big words and stuff, but don’t worry: I’m going to break it down!
When Korean academics says you have to be Korean to understand Kpop, it does not mean that you need to know the Korean language to understand Korean lyrics in Korean popular music. It means that there is something basically Korean about Kpop that you cannot understand because you are not Korean. They are saying that it (Kpop) is a Korean thing, and you wouldn’t understand. This is troubling coming from academics because it is essentialist. What is essentialism? According to the Sage Dictionary of Cultural Studies, essentialism:
Refers to the argument that there are fixed truths to be found about identity categories so that there exists an essence of, for example, women, Australians, the working class and Asians. Here words refer to fixed essences and thus identities are regarded as being stable entities. (61)
What this basically means is that when people say that all Asians are this way, or all women are that way, they are thinking that there is something basic about women or Asians that every woman or Asian has that makes them a woman or Asian. You can only be Asian or a woman if you have these traits, and only these traits. But what if the traits are something that all members of the group do not have? Are they still part of the group? If you don’t have dark hair, does not exclude you from being Asian? (we know Asians have many different hair colors). If you don’t have children, does this exclude you from being a woman? (we know lots of women who don’t have children). You see how this could become problematic, because essentialism basically lumps everyone together in ways that do not match the reality we see.
Ok, so why is essentialism bad? Christopher Warley answers this question this way:
Essentialism is bad because it is socially oppressive. It blindly stresses one side of a binary opposition (high not low; inside not outside; left not right); it naturalizes and universalizes the interests of a particular group (capitalists, men, The West, whatever) in order to dominate another group (workers, women, The East, whatever).
Ok, so let’s apply this to Kpop. When people say that you have to be Korean to understand Kpop, they are an example of “inside not outside.” Koreans, because of their “Koreanness”, understand Kpop. If you are not Korean, you do not have this “Koreanness”, so sucks to be you. But remember that people are different, cultures are diverse, so how can there be this universal “Koreanness”? So what about Koreans who don’t know Kpop, or don’t like Kpop, or (gasp) don’t understand Kpop? That undermines the whole “all Koreans have this “Koreanness”/you have to be Korean to understand Kpop” argument. Do you have to be Chinese to understand kung fu? Black to understand hip hop? Irish to understand Riverdance? You see how silly this gets, right?
So we know that there are millions of fans of Kpop around the world, who don’t speak Korean, who are not Korean, who understand Kpop. Because I think EVERYONE understands THIS:
You do not have to be Korean or know Korean to understand what Junsu is putting down in this video. Everyone understands the body roll.
Even more ironic is that so much of what makes up Hallyu Kpop comes from other cultures, especially American culture, ESPECIALLY African American culture. For example, let’s look at TVXQ’s Keep Your Head Down (yeah, that’s right, ANOTHER TVXQ video, just sit down and watch):
And this, a marching band sequence from the 2002 movie Drumline (sorry about the sound, but this was the best video I could find):
See anything similar? Hear anything similar? I’m not one of those people who are saying that Kpop is imitating African American culture. What I am saying is that a good deal of Hallyu Kpop is a mixture of Korean and African American popular culture. I NOT mad at that. So it would follow that in order to understand Kpop, you really need to understand Korean and African American culture. From what I’ve read from some of my Korean academic counterparts, this is not always the case. I’m not saying that they couldn’t form arguments based on some knowledge of African American culture. I’m saying that they tend not to.
Need more evidence? Who is Yunho’s favorite singer? Michael Jackson. Who does Onew count as one of his favorite singers? Stevie Wonder. Who does Eunhyuk, Shindong and Donghae imitate in the Super Show? Beyonce.
And what about Big Mama?
Yes people, that’s some straight up GOSPEL they are putting down for you. My point is, that really to understand Kpop, it seems to me that you need to understand the things that go into Kpop.
I really thought that in this day and age, we all understood that no one owns cultures, that cultures travel, intermingle, make friends. Once your culture decides to go global, you can’t control that. It’s going to do what it do. And, people who are not OF that culture can STUDY that culture. I really thought that what matters is what you KNOW when it comes to talking about a subject, not who you are. But in the two times I’ve heard the statement, there was no mention made of what others may know, just the assumption that if you are not Korean, you can’t know anything worth knowing. At least call non-Koreans out on whether or not they know all the members of Super Junior, know that Jay Park used to be in 2PM, know that Cheongdung of MBLAQ and Dara of 2NE1 are related, know the debut date of SS501. I don’t care about who you are, I care about what. you. know. And if you can take the time to learn about Kpop, then why can’t you speak about Kpop?
I am not Korean. I know as long as I live I will not know everything there is to know about Kpop. I will never be able to tell you what Koreans think about Kpop like someone who has spent a large chunk of time in the culture or studying the culture (my research tends to focus on what international audiences think about Kpop). But what should matter is that whatever I say about Kpop has an argument that makes sense and that is well-supported by evidence. I know I know a little something something, and when I speak about my little something something, I’m fairly confident that I know what I’m talking about. We can discuss it until the cows come home; reasonable people can reasonably disagree. But you just cannot dismiss out of hand people who aren’t Korean, who know their Kpop and like it. Last time I checked, Kpop was equal opportunity.
And this is not to say that ALL Koreans hold this opinion. I know there are lots of Koreans who throw their arms wide open for anyone who is down for Kpop.
So, if you think that only Koreans can “understand” Kpop, then YOU don’t understand Kpop.
Sources:
Chris Barker, The Sage Dictionary of Cultural Studies.Thousand Oaks: Sage Publications, 2004.
Christopher Warley, Patience: Still A Virtue, Arcade
Originally published on KPK: Kpop Kollective on June 4, 2011 by CeeFu
So, this week I ran across a brief story by Esther Oh on the “failure” of Kpop. While I’m always open to hearing what others have to say about Kpop, good or bad, I disagreed with several points that she made. Ok, it’s not just I don’t agree with what she says. What she says is not the Kpop world I know.
First of all, her story had “tone.” It just didn’t take a position on Kpop, it set out from the get-go hatin’ on Kpop. It’s clear she has no love for Kpop. She says she “cringe[s]” when she hears about the Wonder Girls or Rain. Personally, I have a different reaction when I hear about Rain, but that’s just ME, and I’m not even the biggest Rain fan in the world.
That attitude runs throughout the story. She doesn’t think Kpop is all that, and look, according to her, “the world’s biggest music markets simply don’t care” either. As evidence, she takes shots at BoA, who “bombed” despite working with famous music industry types, and Se7en, who produced “complete flops.” She says that both BoA and Se7en’s forays into the American music scene were “disastrous.” In other words, if a Korean artist fails to break into the American mainstream music scene, this translates into “failure.” By that standard, there are a whole lot of American music artists who are “failing” as we speak, because they are not super popular according to some secret measure. Hey wait, she never says what she means by “failure.” Are we talking record sales? concert attendance? popularity? There are many ways to measure success, none of which she clarifies. I think the popularity of Kpop sites, online fan clubs, twitter accounts and Facebook pages attest that SOMETHING is going on.
What I find very interesting is who she uses as examples of Kpop’s “failure.” She points to BoA and Se7en’s efforts from YEARS ago and ignores one of the most significant examples of Kpop’s attempts to interact with the pop scene in the United States just in December of last year: JYJ, who by measures of even mainstream success did respectable. And what about SM Town Live LA in 2010 that brought the biggest names in SM’s stable to a pretty large American audience?
Also, the United States does not equal the world. Um, the U.S. is part of the world, not the entire world. I looked on a map and checked. Plus, I live here. At the beginning of the article, she claims to talk about the failure of Kpop’s “global domination,” but only gives examples of artists and their experiences in the United States. Given that Hallyu is a global phenomenon, and not one solely directed at the United States, I find her conclusions to be, less than convincing. Especially given the love that other countries have for Kpop: Peru’s love affair with Changmin of TVXQ, ELFs (fans of Super Junior) in Saudi Arabia, and Paris’ demands for an additional SMTown show.
Finally, there is a slippery slope when she talks about the use of American producers in Kpop. She asks the question: “BoA and Se7en have sung songs in English that were produced by Americans, and were transformed and marketed (albeit, unsuccessfully) in a way to suit the American public. Is there, therefore, anything that is so specifically and exclusively “Korean” about their U.S. debuts or their music?” Now, given that she chose two examples of artists who are consciously looking to break into the U.S. market casts some doubt on her conclusions. But once again she completely ignores international fans who like their Kpop straight outta Korea with no changes, complete with actual Korean. It doesn’t bother us. She implies that Americans want American things, and won’t accept things that aren’t “American.” AND, that any kind of collaboration between US and Korean artists and producers must produce something palatable to the American mainstream. Psst, here’s a not-so-secret secret: Hallyu Kpop has always mixed Korean and Western influences (that’s a WHOLE OTHER POST). She seems to be completely ignorant of how often American producers are involved in Kpop albums and the great collaborations that result. For example, Sean Alexander and Steven Lee, producers both based in Los Angeles, worked on Heo Young Saeng’s (of SS501) album, Let It Go. Yes, that album is SLAMMIN’ and YES, I am biased, but I also know what I like. That’s some groovy stuff, and it is Kpop.
Esther Oh seems to assume that Americans don’t want Kpop and rumors of its success have been greatly exaggerated. Yeah, I’m taking this article with LARGE grain of salt. In the end, it just seems to be just a very narrow take on Kpop, especially its international effects. So rarely do you see someone hate the playa AND hate the game.
Dear Kpop,
How are you? I hope you are well, but I have some concerns about our relationship.
First, you know that all lovers of Kpop are not in Korea, or even Asia, right? You do realize you got people who speak from Spanish and Arabic loving you, right? We are like the people of Whoville in Dr. Seuss’ “Horton Hears a Who.” “WE’RE HERE!!” We may not have superlarge numbers, but we are here. And we know our SS501, Super Junior, TVXQ, SNSD, 2NE1, etc. WE KNOW YOU!! We love you, you need to love us back!!! Come say hi sometime!
Second, you know we love you just the way you are, right? From the aegyo to the sexy, we got your back. So when I actually heard Ayy Girl by JYJ, I was afraid that you were changing, and not in a good way. I’m not going to jump on the bandwagon of Kanye West-haters, but that song should be credited this way: Ayy Girl by Kanye West, featuring JYJ. That ain’t Kpop! Just because you have Korean boys singing doesn’t make it Kpop!!!! Where is my Korean? I know this is a CONSTANT gripe, but I can’t let it go. If you aren’t careful, American producers will take the K out of Kpop, and then where will we be?
I know there is a certain kind of value attached to an English language album, but really, English isn’t all it’s cracked up to be. 🙂
Oh and no, I’m not even getting into the Crips-Bloods feud between TVXQ and JYJ. I will tell you this: GET OVER IT!!! You are going to look back and think, “I said WHAT!” Give TVXQ their credit: Keep Your Head Down is slammin’, especially since they are down THREE sexy men. JYJ: do your thing, there is enough adoration to go around.
So, Kpop, you just keep being you! We’ll always be here! Don’t be like Netflix (we are TOTALLY seeing other people!!!)
Love Ya!