See on Scoop.it – Korean Wave
This article contains the tension involved in the global spread of K-pop. On one hand, it praises the move to record an album in English. At the same time, it highlights the loyalty of existing SNSD fans, who, by the way, became loyal SNSD fans through songs sung in Korean. Many veteran Kpop fans like their K-pop in Korean, so altering this key aspect of the music may not be the way to maintain the existing fanbase. Such a move seems to cater to garnering new fans.
See on au.ibtimes.com